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Friends had become a balm with which to end the day. By the time I was in college a few years later, these DVD sets were already falling apart. When the iconic NBC sitcom wrapped up its 10-season run in 2004, I had already started buying up the individual DVD sets.
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“We do feel transactional and streaming can coexist,” she says.Before “binge-watching” was a publicly acceptable term, and before Netflix and Amazon and Hulu and countless other streaming services made full libraries of films and TV shows available on demand, Friends was my comfort watch. Once “Friends” returns on streaming via HBO Max, Markson says she hopes the company continues to find the right balance between the two platforms. We find that the majority of consumers view content through living room devices, so studios should continue to push placements through smart TVs, digital media adaptors, and games consoles… There is a general concern over the future of home entertainment in the new streaming world, but it also offers great opportunity if messaged properly.” “Increased streaming competition is the perfect opportunity to remind customers of traditional home entertainment value. start promoting “‘Friends’ ownership” on digital retail platforms. “Studios need to manage the balance of offering compelling content on their individual streaming services without extremely cannibalizing home entertainment revenue,” said IHS Markit Technology analyst Sarah Henschel, who suggests that Warner Bros. But as the streaming landscape becomes more competitive, and consumers start to question how many subscriptions they’ll pay for, there’s an opportunity for the home entertainment segment to sell itself as the most effective way to hold on to TV series and movies for repeat binges. The home entertainment industry, both physical and digital, has taken a hit in the era of streaming services. Digital sales, meanwhile, were up 5% in 2019 - buoyed by theatrical titles. On iTunes, the full collection is $139.99.Īccording to Chandler-Payatt, total disc sales in fiscal year 2019 declined 22% in units and 20% in revenue, but declines for TV shows were smaller (16%), and helped by “Game of Thrones” (which was up 52% in units), the “Yellowstone” series and complete series of other popular catalog titles. “We’ll have media running as well as a lot of different promotional activities with our regional partners that’s already started but you’ll see in the next several months… we still think there’s an opportunity to continue to educate consumers and point them in the direction of where they can find ‘Friends,’” she says.įor fans interested in buying all 10 seasons of the show, the Blu-ray version costs $94.93 and the DVD is $54.99 on Amazon. “We’re looking at a broad-based marketing and publicity plan to get the word out and to continue to drive sales around the franchise.” Markson notes that promotional activities with regional partners have already started, and media buys will begin in the next several months. “I know a lot of fans were upset when it exited Netflix, so we wanted to make sure that fans know where to find ‘Friends,’” Markson says. Home Entertainment launched a new “Friends” website last year timed to the 25th anniversary of the show, and took part in the cross-promotional push around the show, certain that demand would spike during its streaming hiatus. “Although platform-owned titles may or will be held back for exhibition on the distributor’s platform, and audiences may know where to find the content, there’s no guarantee that the content will always be available.” “The only way to guarantee evergreen access to content is through ownership, and that message needs to be reinforced to the public,” says Kathi Chandler-Payatt, executive director for the media entertainment practice at The NPD Group. If you think of DVDs as the original bingeing mechanism, it’s a way to collect and adds permanence and repeatability to be able to watch the show.”ĭata from retail tracking service NPD VideoScan reveals that after the announcements that “Friends” and “ The Office” would disappear from Netflix (the latter series at the end of 2020) and move to streaming sites HBO Max and Peacock, respectively, disc sales for both complete series skyrocketed: Physical sales spiked in July and remained high through the end of the year. “We were seeing strong sales across both physical and digital, and we’ve seen a particularly strong uptick in digital. “At the beginning of the year, it was the top-selling catalog-TV franchise in home entertainment,” Markson says.